Expertise

I have my specialties, but I maintain a holistic view of digital marketing.

From expanding organic reach on search engines and social media, to paid advertising strategies and expert conversion optimization, I take tried-and-true marketing principles and combine them with new techniques, whilst adapting them to the digital landscape.

The following expertise are my passion, having honed them over 8 years’ of working both with individual clients and SMBs.

SEO (Search Engine Optimization) – Organic Reach & Brand Awareness

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I cut my teeth on SEO, writing keyword-optimized copy for various clients (Akorbi, OrganicApex, Groupon). I then moved onto on- and off-page SEO for online dating comparison sites.

While SEO requires little to no actual “spend”, it does require a large amount of time and work. It is a vital part of any long-term digital strategy, going hand-in-hand with the classical concepts of public relations and brand awareness.

Content Strategy – Marketing Copy, Graphic Design & Video

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Content is the lifeblood of marketing – on our screens, on billboards and in our everyday life. My years-long experience as a Copywriter and Content Marketer have allowed me to drive campaigns, capture leads, polish brands and sell products online.

Just take a look at some of my projects.

Performance Marketing – Social Media & Media Buying Strategy

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Paid advertising can expand your reach and generate profit faster than SEO, making it the perfect complement to your organic strategy. My experience covers a large breadth of channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest and Native advertising networks.

In collaboration with expert Media Buyers, I have mapped strategized, A/B tested campaigns, landing pages, copy, pictures and video to optimize for the best and most profitable outcome.