I have my specialties, but I maintain a holistic view of digital marketing.
From expanding organic reach on search engines and social media, to paid advertising strategies and expert conversion optimization, I take tried-and-true marketing principles and combine them with new techniques, whilst adapting them to the digital landscape.
The following expertise are my passion, having honed them over 8 years’ of working both with individual clients and SMBs.
SEO (Search Engine Optimization) – Organic Reach & Brand Awareness
I cut my teeth on SEO, writing keyword-optimized copy for various clients (Akorbi, OrganicApex, Groupon). I then moved onto on- and off-page SEO for online dating comparison sites.
While SEO requires little to no actual “spend”, it does require a large amount of time and work. It is a vital part of any long-term digital strategy, going hand-in-hand with the classical concepts of public relations and brand awareness.
Content Strategy – Marketing Copy, Graphic Design & Video
Content is the lifeblood of marketing – on our screens, on billboards and in our everyday life. My years-long experience as a Copywriter and Content Marketer have allowed me to drive campaigns, capture leads, polish brands and sell products online.
Just take a look at some of my projects.
Performance Marketing – Social Media & Media Buying Strategy
Paid advertising can expand your reach and generate profit faster than SEO, making it the perfect complement to your organic strategy. My experience covers a large breadth of channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest and Native advertising networks.
In collaboration with expert Media Buyers, I have mapped strategized, A/B tested campaigns, landing pages, copy, pictures and video to optimize for the best and most profitable outcome.