B2C Content Strategy for International Brand Awareness & Expansion
Industry
Interior Design, Building & Construction, Smart Homes
Type
Content Strategy, SEO, Brand Awareness
Skills
Content Strategy, Management & Localization, Content Localization, Project Management, Cross-Functional Coordination, Social Media, SEO, Keyword Research, Copywriting, Copyediting
Gira Giersiepn GmbH is a leading provider of smart home solutions in Germany. Along with an international company website, G-Pulse.com is an online magazine which provides content about interior design, architecture, smart homes and home construction solutions.
G-Pulse.com serves as a complementary blog to Gira Giersiepen’s international company website, Gira.com. Covering smart home and construction-related topics, its aim is to spread brand awareness, and ultimately sales, through in-depth content marketing strategies (organic search, performance marketing, social media & community).
From Mirrored Site to Living Content Asset
G-Pulse.com started as a mirrored English language translation of its German counterpart, G-Pulse.de. Since Gira was relaunching its national and international websites, an international content strategy was required. This involved a technical SEO revamp, creation of international-focused content calendars, an international social media strategy, content localization and an organic growth strategy.
Impact & The Future
Thanks to expert on-page optimization, meticulous content localization and copyediting, my efforts increased G-Pulse’s organic search traffic to 200 unique visitors per month within three months.
Regular social media campaigns through Facebook, Pinterest and Instagram increased not only traffic, but general brand awareness in the UK, Australia, USA and the Netherlands.
B2B Content Strategy for Embedded Software Solutions
Industry
Embedded Software, B2B
Type
Content Strategy, SEO, Brand Awareness
Skills
Content Strategy, Management & Localization, Content Localization, Project Management, Cross-Functional Coordination, Social Media, Corporate Communications, Crisis Communications SEO, Keyword Research, Copywriting, Copyediting
SEGGER Microcontroller is an international leading provider of embedded software solutions for manufacturers. With offices in Germany, Silicon Valley and Shanghai, the company provides solutions that make the world run.
Clear Communication In Times of Crisis
Amidst an expansion into China and the current chip crisis, SEGGER needed to enhance their content marketing efforts on the international stage. They also wanted to increase sales by revamping their online shop. This required a well thought-out content strategy and revamped copy for all digital assets.
Paid Advertising Campaigns for UK Insurance on Facebook & Native
Industry
Insurance & Finance
Type
Media Buying, Affiliate Marketing, Lead Generation, Facebook Marketing, Native Advertising
Skills
Media Buying & Analysis, Performance Marketing, Project Management, Facebook Marketing, Native Advertising, Copywriting, Copyediting
Insurfolio.co.uk is a digital content asset created to host landing pages and provide insurance and financial advice for UK residents. Its primary traffic source comes from targeted Facebook and Native advertising campaigns (Taboola, Outbrain, Gemini, etc.).
Previous advertising campaigns included posts, canvases and videos to direct target personas to optimized landing pages hosted on a basic HTML website with Insurfolio branding. To increase the legitimacy of our campaigns, we created an optimized content asset filled with evergreen insurance advice articles.
One Platform, Multiple Campaigns
Insurfolio’s main purpose was to provide a host platform for our UK insurance campaigns. Its secondary purpose was to provide basic brand legitimacy. Campaigns run included income protection insurance, funeral insurance, life insurance and private health insurance.
On-Page Lead Generation & Conversion Rate Optimization
Industry
Online Dating
Type
Lead Generation, Affiliate Marketing, Product Marketing
Skills
Affiliate Marketing, Conversion Rate Optimization, Project Management, Content Management, Product Research, UX Copywriting
“Cougar” dating -older women seeking younger men- is very popular in Australia. Using this gap in the market, we created a separate asset (online dating platform) and promoted it through our online dating comparison platform, DatingSitesReviews.com.au.
DatingSitesReviews.com.au was the leading online dating comparison portal in Australia. With roughly 500,000 searches per month and a first page ranking on Google, we earned commission by creating online reviews for dating sites and apps. Our reviews in turn brought organic traffic that was then directed to high-earning affiliate partners.
The Cougar Lounge Australia
After examining organic traffic brought in by “cougar dating” and related keywords, we created our own dating site – The Cougar Lounge. Aimed at older women seeking younger men (and vice versa), we used a white label user data base and created a backend that filtered our target personas. We then created a homepage advertising the platform’s services.
Strategy & Results
After setting up our asset, we wrote a review for The Cougar Lounge. By using niche-specific keywords and our own domain and content authority, we gave the review the highest rating in our Cougar Dating category. Through this, we directly filtered on-page organic traffic to The Cougar Lounge and increasing company revenue by an average of A$500 per month.
Liam Hennessy 