Microphone in front of purple background. Liam Hennessy, Digital Strategist

Voice Search Optimization for Content – First Steps

SEOs love talking about how voice search is the future. The technology is already here: on our phones and in our homes. Now, content marketers must understand how to optimize their content for voice search. Source: Matt Botsford, Unsplash   Digital marketers have talked about voice search for a while now. Voice command technology is … Continue reading Voice Search Optimization for Content – First Steps

White cup with "begin" written on it. Liam Hennessy, Digital Strategist

Understanding Microcopy – The Where & When

Microcopy isn't new. Apps, websites and other digital products have, however, increased its importance. Anyone who creates resources for users should understand what it is, where to use it and when to implement it. Source: Danielle Macines, Unsplash Imagine a website without words. Now, imagine navigating it. There are buttons. There are red crosses, green … Continue reading Understanding Microcopy – The Where & When

Building with WeWork Ad: "Create Your Life's Work". Liam Hennessy, Digital Strategist

Offline vs Online Marketing – What is the Difference, Really?

Traditional marketing is still here. While online and specifically content marketing seem drastically different, this difference is mainly a down to the new tools, channels and methods available. But when we peer past the infrastructure, are the two really that different? Source: Arun Clarke, Unsplash Offline marketing hasn’t gone away. Billboards, television and radio, junk … Continue reading Offline vs Online Marketing – What is the Difference, Really?

White paper page of dictionary, closeup. Liam Hennessy, Digital Strategist

Content Localization & SEO Translation

Expanding into a new market is daunting, especially when you're unfamiliar with the language. Yet even in your content marketing, proper attention must be paid to how you tell your story. This is where content localization and SEO translation play a pivotal role. Source: Edurne TX, Unsplash Just above Chinese, English is the most common … Continue reading Content Localization & SEO Translation

Pet insurance forms

Performance Copywriting – Writing for Conversion

Performance copywriting is all about driving conversions. Today, media buying channels offer a wealth of tools to optimize the copy we write for ads. Yet it is still important to note: the principles of copywriting have stayed the same. Source: Daria Nepriakhina Performance marketing is the term used to describe modern online advertising. Some may … Continue reading Performance Copywriting – Writing for Conversion

King and queen pieces on chess board. Liam Hennessy, Digital Strategist

Content as King? It’s Time to Act Like It

We know that Content is King. But how many of us actually practice what we preach? Source: Shirly Niv Marton, Unsplash A recent Google update made me think. It was a core update. Website traffic dropped across the board – significantly. Cue SEO panic, and marketers diving into the cogs and machinery to get their … Continue reading Content as King? It’s Time to Act Like It

High rise building glass walls, three people. Liam Hennessy, Digital Strategist

A Syllabus of (SEO) Errors – 4 Barriers to Search Engine Success in Business

Successful SEO is about more than just fixing your website and writing good content. And many businesses don't realize this. Source: Charles Forerun, Unsplash There’s no doubt that SEO is a key to growing your business. For business leaders, this is exciting. It means more revenue. And of course, that’s what business is about. Leaders … Continue reading A Syllabus of (SEO) Errors – 4 Barriers to Search Engine Success in Business

blurred data analytics screen

The (In)Exact Science of Online Marketing

Marketers today have a wealth of data that their predecessors never had. And while it may provide more insight, is this data actually precise? Modern marketing has always made use of data. When the digital landscape started evolving, marketers gained access to more and more data. Today, we can build more accurate buyer personas than … Continue reading The (In)Exact Science of Online Marketing

Blue sky, partial Google logo underneath Liam Hennessy Digital Strategist

SEO & Brand – Partners in Crime?

Good SEO and good branding have something in common: They are built to last. After copywriting, SEO was the next step in my digital marketing journey. Although I didn’t realize it at the time, it was also my first introduction to brand awareness. Back then I had a “simple” project: optimize websites for online dating … Continue reading SEO & Brand – Partners in Crime?