Websites

The goal was to create an international, English-language version of the smapOne AG German website required a total overhaul and a new content, marketing and sales strategy. This meant researching keywords related to industry pain points (construction, logistics, real estate), determining keyword search intent, and building out relevant, targeted content clusters.

The result was an MVP (Minimal Viable Product) English language website for smapOne’s international marketing efforts that could be built upon. This MVP website served as a basis for ever-evolving content, marketing and sales operations.

The Impact

Thanks to a solid technical, content and SEO basis, the smapOne English MVP website served as a ‘hub’ for all international marketing activities. This included paid Google Ad campaigns, organic and paid social media efforts, inbound sales enablement, product marketing and outbound sales efforts.

Industry
Building & Construction, Smart Homes, Interior Design

Skills
Content Strategy, Content Management, SEO, Social Media, Project Management, Crossfunctional Technical Coordination, Long-Form Copywriting, Short-Form Copywriting, UX Copywriting, Keyword Research, Product Research

Gira.com is the international site for Gira Giersiepen GmbH, smart home providers in Radevormwald, Germany. Already a household name in Germany for over a century, I was responsible for setting up content, social media and SEO operations and building a solid base for long-term digital strategies, campaigns and branding.

The Challenge

A complete revamp of website structure and content operations was needed. Gira didn’t want to just go digital – they wanted to go international. This required a new SEO structure, content and social media strategy on top of a brand-new website.

Within 3 months, Gira.com was live and bringing in the same traffic, thanks to careful URL redirection. Over the next month, this traffic doubled. Additionally, Gira now have large content assets and content processes which are used to.

Impact & The Future

Thanks to expert on-page optimization, meticulous content localization and copyediting, my efforts increased G-Pulse’s organic search traffic to 200 unique visitors per month within three months.

Regular social media campaigns through Facebook, Pinterest and Instagram increased not only traffic, but general brand awareness in the UK, Australia, USA and the Netherlands.

Industry
B2C, Online Dating, Affiliate Marketing

Skills
SEO, Content Strategy, Content Management, Content Management Systems, HTML, CSS, Affiliate Marketing, Marketing Analytics, Conversion Rate Optimization, Lead Generation, Digital PR, Link Building, Product Research, Internal Linking, Keyword Research, Copywriting, Copyediting

DatingSitesReviews.com.au is the leading dating site comparison portal in Australia. It offers regularly updated reviews of online dating sites and apps. This includes price and feature comparison. The platform compared three main categories (matchmaking, online dating personals and adult dating sites) as well as dozens of niche dating sites.

The Challenge

The aim was to make DatingSitesReviews.com.au the leading dating site comparison portal in Australia. When I took it over, the website content was thin and needed to be expanded. As well as bringing in very little traffic, it also generated very little revenue.

Impact

After six months, my SEO efforts grew the site’s organic traffic from 0000 per month to 0000 per month. After a year, it was making an average of 10,000 Australian dollars per month.