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Performance Copywriting – Writing for Conversion

Performance copywriting is all about driving conversions. Today, media buying channels offer a wealth of tools to optimize the copy we write for ads. Yet it is still important to note: the principles of copywriting have stayed the same. Source: Daria Nepriakhina Performance marketing is the term used to describe modern online advertising. Some may … Continue reading Performance Copywriting – Writing for Conversion

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The (In)Exact Science of Online Marketing

Marketers today have a wealth of data that their predecessors never had. And while it may provide more insight, is this data actually precise? Modern marketing has always made use of data. When the digital landscape started evolving, marketers gained access to more and more data. Today, we can build more accurate buyer personas than … Continue reading The (In)Exact Science of Online Marketing